The world’s favourite and most inspirational interiors influencers
Whether we’re on the hunt for the hottest new colour schemes or searching for tips and tricks for our latest home renovation projects, social media platforms like Instagram and TikTok are becoming increasingly popular places to find inspiration and advice.
In fact, the platforms are now home to countless influencers, boasting millions of followers in some cases, sharing print-worthy Instagram photos and inspirational TikTok videos of home interiors.
So, who are the most popular interiors influencers and just how much could their popularity be earning them?
The most popular interiors influencers
1. Emily Shaw
- TikTok: @emilyrayna
- Instagram: @emilyraynadesigns
- 4.1m combined followers
- 17.3k average likes per post
- 2.27% average engagement rate
- $4.8k / £3.4k combined earnings per post
With a huge four million TikTok followers, Emily Shaw is our most popular interiors influencer. Her Instagram following maybe a little on the low side, but her TikTok followers more than makeup for it. Sharing updates on her renovation jobs, she gives tips and inspiration for any budding DIY interior designers out there.
2. Galey Alix
- TikTok: @galeyalix
- Instagram: @galeyalix
- 3.6m combined followers
- 111k average likes per post
- 5.14% average engagement rate
- $7.7k / £5.5k combined earnings per post
For Galey Alix, interior design is her weekend side hustle, moving into people’s homes for 72 hours, armed with a credit card and the freedom to renovate the home how she sees fit. This setup makes for some heartwarming moments being captured on camera as she reveals her hard work.
3. Noell and Daniel Jett
- TikTok: @jettsetfarmhouse
- Instagram: @jettsetfarmhouse
- 3.3m combined followers
- 33k average likes per post
- 2.05% average engagement rate
- $4.6m / £3.3m combined earnings per post
Designing their own dream house, Noell and Daniel Jett used their social media accounts to document their journey. Now they also put their talents to use by helping others to renovate their homes, sharing the impressive before and after shots of their hard work.
Interior design trends change from nation to nation, so we like to keep up with the interior design influencers across the globe. These are just some of our top influencers from all over the world:
1. Niki Brantmark
- Country of origin: Sweden
- Instagram: @myscandinavianhome
- 364k Instagram followers
- 3.3k average likes per post
- 0.93% engagement rate
- $1.8k / £1.2k earnings per post
2. Tarina Lyell
- Country of origin: Australia
- Instagram: @oh.eight.oh.nine
- 304k Instagram followers
- 3.3k average likes per post
- 1.12% engagement rate
- $1.5k / £1k earnings per post
3. Kate Watson-Smyth
- Country of origin: UK
- Instagram: @mad_about_the_house
- 265k Instagram followers
- 1.4k average likes per post
- 0.56% engagement rate
- $1.3k / £947 earnings per post
4. Michelle Halford
- Country of origin: New Zealand
- Instagram: @thedesignchaser
- 264k Instagram followers
- 2.1k average likes per post
- 0.82% engagement rate
- $1.3k / £943 earnings per post
6. Phoebe Soup
- Country of origin: Hong Kong
- Instagram: @phoebesoup
- 56.2k Instagram followers
- 391 average likes per post
- 0.71% engagement rate
- $372 / £267 earnings per post
Methodology:
Using a number of articles and lists from sources such as Zero Down, Forbes, Architectural Digest, Exhibit Archives, My Domaine and In Beat, we created a list of some of the most popular interior design influencers across TikTok and Instagram.
We then collated data about their social media accounts, including number of followers, engagement rates and estimated potential earnings per post from Influencer Marketing Hub, combining the stats together to give combined followers and earnings and average likes and engagement rate.