Our Ethos

"The Earth is Art, the Photographer is only a Witness." Yann Arthus – Bertrand, Earth from Above.

Every day we receive hundreds of images from you that we have the honour to transform into prints. We know that each and every one of these images is close to someone’s heart, because they contain a unique and precious memory. Whether it’s a special person, a fleeting but all the more beautiful moment in time or a place that you have grown to love – photographs have the power not only to capture but also to preserve those truly wonderful moments in our lives that we never want to forget. Ever.

We are completely aware what a privilege it is to handle those memories for you and to turn them into a something that you will be able to touch, see, display, smell, send or carry with you wherever you go. Something your grandchildren might look at and relish in 50 years time. To imagine the joy in your eyes when you receive your prints and to hope that those keepsake images will transport you back to that glowing memory which can warm your heart, even it’s just for a split - second on a dark and gloomy Tuesday morning…. is why we love our job and believe in what we do.

Read on to find out more about the Inkifi philosophy...