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Everything You Need to Know

When Instagram first announced that it wanted to “think outside the box” with landscape and portrait images on August 26, 2015, there was a collective roar of excitement among users of the insanely popular photo and video sharing platform (it has 600 million active monthly users).

For those who were especially frustrated at having to crop their photos to fit a square shape, it was as if a whole new world had opened up for them. We don’t mean to sound hyperbolic or dramatic, but seriously, it was exciting! And this was fresh off an update from a little over a month earlier that upgraded photo size from 640px by 640px to a much richer 1080px by 1080px. This change was implemented for new technology that is capable of high resolution display.

It was good news for all Instagram users. Artists (such as photographers, painters etc.), entrepreneurs, and businesspeople alike who use social media to grow their business and enhance their brand could rejoice in the changes.

For ordinary folks, they now had flexibility when it came to posting photos of mouth watering food, adorable pets, gorgeous scenery and fun times with loved ones. The size and resolution changes also gave people the opportunity to print higher quality photos.

Below you will find the maximum size for each type of photo (minimum height for Portrait photos). Of course, you are also able to post photos that fall within these dimensions.

Square Photo

1080px width by 1080px height (aspect ratio of 1:1)

Landscape Photo

1080px width by 1350px height (aspect ratio of 4:5)

Portrait Photo

1080px width by 566px height (aspect ratio of 1.91:1)

Optimizing Photo Quality

The following information is taken from Instagram’s Help Center:

Sharing a photo that has a width between 320 and 1080 pixels:

Instagram will keep that photo at its original resolution as long as its aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels)

If the aspect ratio of your photo isn't supported:

The photo will be cropped to fit a supported ratio.

Sharing a photo at a lower resolution:

Instagram will enlarge it to a width of 320 pixels. Try not to upload photos at such low resolutions as your photo will be grainy and pixelated.

Sharing a photo at a higher resolution:

Instagram will size it down to a width of 1080 pixels.

Ensuring your photo is shared with a width of 1080 pixels:

Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5.

Instagram Photos on the Desktop

In this view, a square image is 600px by 600px.

However, when an Instagram photo is embedded on a website, it is always a little bit bigger. This image is 658px by 658px.

This image is 660px by 660px